Is Pinterest the New Vogue?

I call it a fashion high—and today, it is easier to find the sneakily addictive source. Social media platforms are crawling with leathered pumps, cable knitted sweaters and gemmed jewelry making me anxious every time I check my Pinterest. “Does anyone see this beautifully crafted outfit—from the scarf to the watch to the models perfectly crafted messy bun?” After spending an hour procrastinating on Pinterest, I’m finding myself thinking this above thought often and then finding myself in the mall buying all the pieces to rock the outfit that next day.

My first love is fashion and it will always be, as most any girl will say who has memories of dancing around in their mother’s high heels and stalking every Teen Vogue issue growing up. Now, I’m grown up and have experience in the digital industry realizing that magazines (fashion or not) are almost irrelevant to the new, younger generation because social media has taken over. Mia Freedman, who has worked for Cosmo, explains how Vogue only sales 51K paper copies per month compared to its 1.1M online UBs use per month. Digital is the future and everyone is looking for their fashion needs online.

It’s not new news; we all saw this coming with the Internet push. Fashion has taken a turn into a completely new world now that social media dominates it digitally. Is it for the better? There are multiple reasons why I enjoy the fashion scene better on social media rather than magazines and excited to start discussing these throughout my blog.

Till then—make yourself a Pinterest account, join Tumblr or follow fashion models on Instagram where you can get a fashion high every minute. Vogue will always be the leading name in the fashion industry, but I predict they will start using new techniques to target the digital world. Fashion to me is not just sporting a great look but now posting it on social media and sharing it to all the “fashionistas” in the world. People want to see it!


One thought on “Is Pinterest the New Vogue?

  1. Ashley- to begin with, I completely understand what you mean by a fashion high. I get a rush when I find a great outfit or potentially up-and-coming fashion trend. Like you, I also used to avidly read Teen Vogue when I was younger (I’ve now moved on to Elle and Cosmo). Social media (especially fashion blogs, Pinterest and Instagram) plays a huge role in fashion, and as Vogue’s numbers have shown, may take over magazines. Personally, although I love the convenience of following fashion trends online, I still love flipping through magazines. I love being able to tear out outfit-inspiring pictures to hang on my wall or take shopping with me. I’m moving with the times and keeping up with the fashion world online, but i don’t think I’ll ever stop buying old-school magazines.

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