Google Analytics Can Help Your Online Boutique

I’ve been absent from my blog recently due to exploring a new found digital obsession of mine, Google Analytics. Or maybe I’ve been shopping too much? Whether an online shopper realizes it or not, analytics are happening with every sunglass link they click onto and especially with every online purchase. Shoppers don’t care they are being tracked, but the people who should care are those who are making profit off their online websites. I’ve worked personally with small boutiques who want to “get their store running online”. So we sit, develop an online website, upload photographs or stock images of their items and wait for sales to come through. The small boutique owner is pleasantly surprised that business is happening online and ships out his/her items.  But with Google Analytics, this small boutique owner can be doing so much more! If you are a boutique that has recently went online with your own website, learn Google Analytics and get that coded into the website A.S.A.P.

I understand that most people think, “I don’t know a things about coding or Google Analytics”, don’t worry—I am here to help. First you need to have an understanding of what Google Analytics is and why it can help you. Google Analytics is a database that will record and hold all the data that is occurring on your website. For examples: geographical location of the transaction or who is looking at your website, conversation rate, and the bounce rate (how many people click through to your website and quickly click out). These are just few of the information that Google Analytics provides and they put all the information in a neat graph for you to analyze yourself. Below you will see the structure of an overview of what your reported data will look like:

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Now, teaching yourself Google Analytics to help your website will not be a walk in the park. It takes time to learn and practice to really understand what is happening. My suggestion: Google Analytics Academy. This self-taught process will first introduce you to Google Analytics Principles, the very basics of what Google Analytics means. Then introduce you to Google Analytics Fundamentals, this really gets into all the terms and correct coding to use. I advise you to contact the customer service of the template you are using for your online website to help put the coding into the correct area of the JavaScript.

If you have done all of the above, you should be at the position where you can start taking advantage of Google Analytics. How cool would it be to see if your website does more local or national traffic? To see how what page people are looking at the longest or what item people click through to the most? Start Google Analytics Academy today and and learn more about your website.

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3 thoughts on “Google Analytics Can Help Your Online Boutique

  1. Ashley- I felt this was very useful information. I currently run google analytics on my own blog, but haven’t completed the academy yet. Can’t wait to get on it and thanks for the great advice!

  2. (I accidentally posted this comment on the wrong blog post previously. Sorry!)
    Holy wow! This was an incredible post Ashley. I’m amazed at your depth of knowledge of Google Analytics and the web in general. I think it is great that you not only helped explain Google Analytics in laymen’s terms, but you also provided a little tutorial. The fact that you also included a great way for people to educate themselves on the topic (with Google Analytics Academy), goes above and beyond helping your reader to further their understanding of your topic. This is a lovely, easy-to-read, and well-written blog post. Great job! You taught me something new 🙂

  3. Similar to the previous comments, I also found this post extremely informative! You make it clear that this tool can be very helpful to boutique owners who want to learn more about their businesses. Your description of Google Analytics helps me realize how accessible and easily learned it is. I haven’t used Google Analytics Academy but maybe I will give it a try! Thanks for adding the links to your post. I also love how you included a screen shot of the Google Analytics screen.

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