I broke into the blogger-sphere with the topic Pinterest, and guess what? It is still around and going strong as it broke 11 million users in January. We see many social media platforms come and go as they become a one hit wonder and disappear when people get bored. Just like pop stars, some social media platforms stick and I believe Pinterest will be around for a long time.
It boggles my mind the power Pinterest has behind it. Not only to a user (who finds themselves wondering perpetually throughout the pages of Pinterest), but to marketers who can send people to their e-commerce sites through Pinterest. Below is an infographic, brought to you by MDG Advertising, that shows how much power Pinterest holds within the online population.
The statistics in this info-graphic proves the power:
- the buying power: 87% women ages 35-44 most popular
- the audience impression: 11 million users
- referrals: top 5 social platform channeling to your website
- competitors: Etsy, Whole Foods, Real Simple and West Elm are on
Also in 2014, Pinterest implement their new layout that is taking advantage of search and analytics. Pinterest’s new “Explore Options” takes a look at what the user’s search analytics and offers suggestions for them to browse. Pinterest has now customized their website toward their user. Imagine the response a company can get for their brand when Pinterest flash their product within the new customization.
Pinterest is not a social media platform that is a one hit wonder. It has power and controls a mass amount of Internet users. The faster you company is on Pinterest, the faster you will see results.