Google Analytics Can Help Your Online Boutique

I’ve been absent from my blog recently due to exploring a new found digital obsession of mine, Google Analytics. Or maybe I’ve been shopping too much? Whether an online shopper realizes it or not, analytics are happening with every sunglass link they click onto and especially with every online purchase. Shoppers don’t care they are being tracked, but the people who should care are those who are making profit off their online websites. I’ve worked personally with small boutiques who want to “get their store running online”. So we sit, develop an online website, upload photographs or stock images of their items and wait for sales to come through. The small boutique owner is pleasantly surprised that business is happening online and ships out his/her items.  But with Google Analytics, this small boutique owner can be doing so much more! If you are a boutique that has recently went online with your own website, learn Google Analytics and get that coded into the website A.S.A.P.

I understand that most people think, “I don’t know a things about coding or Google Analytics”, don’t worry—I am here to help. First you need to have an understanding of what Google Analytics is and why it can help you. Google Analytics is a database that will record and hold all the data that is occurring on your website. For examples: geographical location of the transaction or who is looking at your website, conversation rate, and the bounce rate (how many people click through to your website and quickly click out). These are just few of the information that Google Analytics provides and they put all the information in a neat graph for you to analyze yourself. Below you will see the structure of an overview of what your reported data will look like:

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Now, teaching yourself Google Analytics to help your website will not be a walk in the park. It takes time to learn and practice to really understand what is happening. My suggestion: Google Analytics Academy. This self-taught process will first introduce you to Google Analytics Principles, the very basics of what Google Analytics means. Then introduce you to Google Analytics Fundamentals, this really gets into all the terms and correct coding to use. I advise you to contact the customer service of the template you are using for your online website to help put the coding into the correct area of the JavaScript.

If you have done all of the above, you should be at the position where you can start taking advantage of Google Analytics. How cool would it be to see if your website does more local or national traffic? To see how what page people are looking at the longest or what item people click through to the most? Start Google Analytics Academy today and and learn more about your website.