Pinterest- No One Hit Wonder

I broke into the blogger-sphere with the topic Pinterest, and guess what? It is still around and going strong as it broke 11 million users in January. We see many social media platforms come and go as they become a one hit wonder and disappear when people get bored. Just like pop stars, some social media platforms stick  and I believe Pinterest will be around for a long time.

It boggles my mind the power Pinterest has behind it. Not only to a user (who finds themselves wondering perpetually throughout the pages of Pinterest), but to marketers who can send people to their e-commerce sites through Pinterest. Below is an infographic, brought to you by MDG Advertising, that shows how much power Pinterest holds within the online population.

infographic-marketers-guide-to-pinterest_475

 

The statistics in this info-graphic proves the power:

  • the buying power: 87% women ages 35-44 most popular
  • the audience impression: 11  million users
  • referrals: top 5 social platform channeling to your website
  • competitors: Etsy, Whole Foods, Real Simple and West Elm are on

Also in 2014, Pinterest implement their new layout that is taking advantage of search and analytics. Pinterest’s new “Explore Options” takes a look at what the user’s search analytics and offers suggestions for them to browse. Pinterest has now customized their website toward their user. Imagine the response a company can get for their brand when Pinterest flash their product within the new customization.

Pinterest is not a social media platform that is a one hit wonder. It has power and controls a mass amount of Internet users. The faster you company is on Pinterest, the faster you will see results.

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Teenagers and Social Media

This is a time where adult life is starting to kick in. When creating a social media strategy recently, I was puzzled on how to engage with teenagers and the younger population. Internship expert, Lauren Berger, tweeted a thought that sparked my interest to look into what social media teenagers are using…

Lauren Berger tweet

…and then the puzzled question goes through my head, “Where in the world are teenagers in social media?!” So naturally I go to my trusty old partner, Pew Research. Pew posted an great presentation by Amanda Lenhart, Senior Research of Teens & Technology, called Teens & Technology: Understanding the Digital Landscape. Some great hard facts from 2012:

  • 95% of teens use the internet (holy cow), 93% of teens have a computer and 74% teens are mobile internet users
  • one in four teens use their cell phone rather than a computer
  • 94% of teens are on Facebook, 26% on Twitter, 11% on Instagram and 1% on Pinterest

Lets talk about the percents Lenhart presents on. Even though 94% of teens are on Facebook, I don’t believe they are active on it like teens are active on their Twitter or Instagram accounts. Which is why Facebook is becoming the “Mom Platform” of social media. With the babyboomer generation taking over Facebook, upcoming generations are finding new places to be. This is why Instagram is so popular with ages 12-19. Lenhart states an 19 year old female saying, “Yeah, that’s why we go on Twitter and Instagram [instead of Facebook]. My mom doesn’t have that.” My 14 year old cousin isn’t even on Facebook, but post Instagram and Snapchat images daily. Teens are going to more social media platforms with less interaction because they are stressed with the “drama” Facebook can create with its unlimited word count. Twitter only gives 140 words and Instagram in a photo sharing site. This simple interaction avoids drama with people.

Any professional who is creating a social media campaign needs to factor in the young generation to maximize success. By using visual communication, helping teens build their social reputation and avoiding drama a social media campaign can attract teens and create that viral buzz.

A Social Media Resume- Creative, Cool and Click-Throughs!

If you are involved in the digital media industry, you know first hand how it NEVER stops. Always changing, evolving and ranking the best. Which is why a digital media professional’s resume should always be changing, evolving and ranked as the best. Below is an example of my social media resume that not only has a page showcasing my traditional resume but writing samples, links to previous social media campaigns and screen shots of my work.

Ashley Sprain Social Media Resume

What do you think–will digital resumes such as social media resumes start taking over the job market?

Social Media Boot Camp- Gamification Edition

I’ve discussed gamification in my last post and wanted to share an presentation that might help an unconfident “gamificationer” understand it better. During my Social Media Campaigns for Public Relations class at Penn State, we held a Social Media Boot Camp and I presented on gamification. Some important points I brought up to help a viewer understand how it works:

Gamification only works if content is compelling enough to engage members repeatedly, consistently and with the right frequency.

How to gamify
  • provide real time rewards
  • encourage participation and competition
  • create leaderboards
Results
  • Increase member motivation
  • Happier when working hard, doing meaningful and rewarding work
  • Quick feedback

To view the whole presentation:

<div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/CheyenneSexton/gamification-presenation&#8221; title=”Gamification presenation” target=”_blank”>Gamification presenation</a> </strong> from <strong><a href=”http://www.slideshare.net/CheyenneSexton&#8221; target=”_blank”>Cheyenne Sexton</a></strong> </div>

Enjoy!

Celebrate with a Pinterest Contest!

There’s nothing I like more than using social media to win a gift card for my favorite clothing brand. Nothing stimulates a person to enter a contest than when that competitive nature starts tingling throughout their body. Pinterest contest are becoming successful because people don’t seem to back down from competition, if they know they have an running chance. Which is why gamification is starting to take over the digital world.

Gamification is defined as the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. What makes a game a game? It should be voluntary (with voluntary obstacles), have a goal, rules and regulation, a feedback system and the “Network Effect”. The Network Effect occurs when more users join a brand’s social platform making the brand more powerful.

To have an successful Pinterest contest, a brand should follow important steps:

  • Require a follow. Not only to engage with the user during the contest, but after the contest a brand can look at their audience and learn about who they are most influential of.
  • Have an clear entry process. Pinterest is not the most reliable social media platform when it comes to searching hashtags or key words and you do not want to lose an entry due to unreliable hashtags. Have a stable place that a participant can submit contest entries. Many brands use other social media platforms. Instagram can be used with a picture contest or a participant can post directly on the brand’s blog in the comment area.
  • Find a way to capture the winner’s information. Pinterest doesn’t have an message option like Twitter and Facebook which can cause difficulties when trying to contact an winner. That is another reason why the a Pinterest contest entries should be entered via blog or another social media platform that way information can be gained. Ask for the participants email, not only to notify a winner but a brand can analyze their target audience again and send email alerts to this audience.
  • Have a clear goal. Have a clear business goal of the contest. Is it to promote a fashion brands new seasonal line? Drive website traffic or social media followers? Or simply to get to know ones brand followers?

My favorite Pinterest contest:

Lilly Pulitzer

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Photo Credit: Lilly Pulitzer

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Photo Credit: Lilly Pulitzer Pinterest

Lilly Pulitzer used Instagram as an entry point where Lilly followers could celebrate her birthday by submitting their brand themed photos that were inspired by quotes posted by Lilly’s Pinterest account. The contest had clear rules and a follow as an requirement where the winner could win a $250 shopping spree. Hello contest motivation!

University of South Florida

Pinterest users were required to create an USF themed Pinterest board and the Marketing and Communications Office at UFC would choose a winner based on their collegiate spirit. The rules were simple- just have 25 photos per board (5 of which had to be repins from UFC’s Pinterest page) and submit by email.

High Point Market

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Photo Credit: High Point Market 

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Photo Credit: High Point Market Pinterest

This as a contest between High Point Market (the largest furnishing trade show in the world) top recruiters of top home fashion trendsetters. High Point Market exclusively picked their contestants for there own  Pinterest account and let them co-contribute to a board of their favorite home fashions. Event attendees of the trade show would then select a winner based on the number of repines and likes of images on the designers boards.

Pinterest contest are becoming an popular type of gamification and people are excited to win these contest. For a brand, don’t forget to have fun with it and promote your brand positive to Pinterest users!

B2B and B2C: Don’t look like a dummy on Pinterest!

Pinterest is the most sales active site on social media platforms, so if you are a B2B or B2C, WHY ARE YOU NOT ON IT? Listen to my podcast on why every business should be on Pinterest and how not to look like a dummy doing it.

via MIT Technology 
www.technologyreview.com/qa/511096/pi…at-you-want/

and Synecore
engage.synecoretech.com/marketing-tec…s-INFOGRAPHIC

For more information, reach me on twitter at @ashleysprain and lets chat!

The Generation of Pinterest Shopping

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Brands are recognizing the significance Pinterest is holding over the social media generation and why products need to be seen on Pinterest NOW. Out of all social media platforms, Pinterest has the highest cross over to users actually buying the product advertised. Last Christmas, watches were the biggest trend within females and was even seen trending on social media. Michael Kors’ Pinterest page has almost 200,000 followers and his watches are often the most recurring pin circulating on Pinterest.

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A study shows that only 33 percent of Facebook users buy a product advertised, usually just clicking through but not purchasing while 59 percent of Pinterest users actually click-through and buy the product.Why does Pinterest have the ability to persuade buying? Like Facebook, Pinterest images are sharable but influences better because it is a image based sharing site. People log onto Pinterest to view images, not to socialize like they do on Facebook. Pinterest’s main audience is females and women make most buying decision in most house holds. Brands base their images on Pinterest with product placement, highlighting products and their best features rather than the traditional advertising sales pitch. These images reach thousand of users for free, traditional advertising would cost thousands dollars to reach that many people.

Pinterest caught on to how powerful they are within brand placement and now allow brands to become an business account and set up actual shops. A business doesn’t have to be strictly e-commerce to have a business account on the site, many nonprofit companies join just to interact with their audience and build traffic to the companies personal website.

Pinning your favorite images is addicting and isn’t going away. Pinterest marketing is being integrated into most digital strategy plans of business becoming the future of advertising and product placement. For a business not on Pinterest, learn the audience already on Pinterest and target yours from there. This infographic statistically shows who is pinning; for example, 23.8% of people pinning drive Dodge automobiles.

Brands everywhere are quickly joining Pinterest to keep their advertising and product placement ahead of the fast pace social media generation.